September saw a 450% increase in revenue from August. This kind of exponential growth was expected given the 600% increase in visibility that occurred throughout the first month of business (Aug. '10) as a result of some pretty heavy promoting. I promoted less aggressively in September and felt it. Grimace. My hits dropped just a little under 6.5%, but the breadth of traffic increased overall. In short, fewer hits albeit from more sites/locations. That being said, I managed to gross 26.5% more in Internet sales than I did in September '09 on Etsy, where I'd been settled and selling for the better part of 2 years.
The greater part of September's sales came from new customers, this eases some of the angst I initially felt about standing alone. It also has me thinking about incentives to lasso in my previous customer base. This could prove tricky given Etsy's strict customer contact regulations-more commonly referred to as spam.